#1
Memorability Matters

Put yourself in the shoes of the guy who

just got cut off in traffic, or the spouse who

is rushing to the grocery store to get dinner, or someone who lost a family member or beloved pet.

 

We are all on different paths and need something more than a laundry list of features to decipher when our ads come on, or when they see us on Facebook. It takes memorability that reaches into our emotional side to truly create memorability.  

 

© 2019 Schaefer Media & Marketing  •  Albany, New York

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