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Our Team

John Schaefer



As a an almost 30 year media guy, I have worked in many capacities over the years.  I started as a baby DJ in Poughkeepsie NY in 1986 at WEOK-AM, moving through the market to WSPK-FM and finally to Albany in 1988 at WFLY-FM. Upon discovering I was not going to be the next Don Imus or Howard Stern, I got into ad sales doing time at WRNQ-FM/Poughkeepsie, WPYX-FM/Albany, Time Warner Cable/Albany, and as a Sales Manager at WFLY-FM/Albany.


In 2005, I decided I'd had enough with "Big Media", and I wanted to make an impact directly with clients. Partnering with Steve Fitz's West Side Associates I built the client relationships that I have valued through the years. At the end of the day, I can say I made a difference to someone's business.


We've won some awards for our work, but at the end of the day, I'm most proud of the positive impact I've had on my clients bottom line.

Derek Rogers

Art Director


My earliest exposure to design was making desktop backgrounds for my family computer in MS Paint. As the years went on and my curiosity in computer technology grew, I began raising my hand whenever someone voiced a need for design. Poster for an event? Sure. Powerpoint design? I'll do it. Logo for my uncle's laundromat? No problem. Music video? Let me handle it. More often than not, I found myself in way over my head, yet forced myself to rise to the occasion at any cost. 

After working with John on a freelance basis, I hopped on board as his art director in 2013. 

At Schaefer Media, we empower our clients with thoughtfully crafted creative. Every project is approached with the unwavering goal of driving action from our audiences. "Good Design" is not a style; it is a language, and we all understand it.


Whether it be through music, design or human interaction, I find great gratification in harboring compelling experiences. Evoking interest and admiration in a powerfully irresistible manner is truly my holy moment.


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